Manchester United its considering a move into mobile telephony by selling branded handsets to its millions of fans around the world, and then running the service itself.
"It's a real possibility and is something we have been actively considering," said Andy Anson, the club's commercial director.
The model United are most likely to follow would probably be Virgin Mobile, which rents capacity from established operators, rather than spend billions of pounds buying a network. Should this deal become a reality it has the potential to be a very lucrative venture which could catapult United back to the fore as the world's richest club, ahead of Real Madrid. With millions of fans around the world and many people now owning more than one mobile phone United should this turn this into a very profitable venture.