How to trick a blogger

"Bloggers have started a war against some companies, and it could happen in travel. The trick is to get into their psyche and become a blogger too."

Graham Donoghue, TUI UK's head of new media.

When will executives realise that bloggers are just people with access to the internet, not a new human race bred to destroy multinational corporations. At least Donoghue understands that discourse is the way forward though.