Social Media Analysis of Ferret Ownership

Britain's first national ferret survey recently revealed that the new stronghold for ownership of the pet is in the south-east of England, particularly among women and with a particularly significant ownership by female flight attendants.

The media suggests that Ferret-owning by Madonna, Paris Hilton and Jonathan Ross has set a trend - does social media confirm an increase in interest as well as ownership?

Looking at search term traffic across the last three months in the UK alone there is definitely a noticeable upswing (the data stops prior to the Daily Telegraph April Fool's day story about the creature) on average of roughly 50% - which even accounting for a standard deviation of 10% is significant...



Buzz around ferrets has also risen by similar levels on a rolling daily basis across all social media types during the last three months...



and also on Twitter...



Social media does indeed suggest that ownership may be set to rise further.