09 June 2010

Less interest in 2010 World Cup for England fans

Not surprisingly interest in the World Cup within host nation South Africa has soared, with search volumes for May 2010 up almost 500% on the same period in 2006.

However, the UK has seen an 18% dip in interest; perhaps a reflection of reduced expectations amongst England fans. As former captain Terry Butcher recently commmented: "This time, there seems to be a little less hype about England, and expectations seem a little more realistic. Perhaps in 2002 and 2006 it was a bit over the top and it got to the players."

Having qualified for the first time in 32 years last time round, it is actually more of a surprise that Australian search volumes haven't dipped more.

Finally, US expectations of qualifying for the second round are high ("American fans are thinking we should advance out of the group, and I like that. I like how they’re thinking. We feel confident as well that this is a group we can get out of,” said captain Carlos Bocanegra after the draw) and this is reflected in the 42% increase in searches on 2006.

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