17 June 2010

William Hill promos drive World Cup searches

Amongst the high street bookmakers, William Hill appears to be one of the biggest beneficiaries of the World Cup so far with UK searches up 38% in the last week.

Normally closely tracking rival Ladbrokes throughout the last year, William Hill has pulled away in the last seven days June thanks to a series of 'free bets' promoted in the mainstream press.

Ladbrokes is up just 22% in comparison.

Paddy Power, however, has seen searches surge 88% week-on-week - although from a much lower starting level. In contrast, Coral has barely registered any increase in interest.

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