Predicting Big Brother Using Search

There have been a number of blog posts about using social media buzz to predict the results of reality TV shows, but what about search?

Looking at the final series of Big Brother in the UK, we can see two names dominating searches - Rachel (actually spelled Rachael) and John James.

Participants about whom the public feel fairly neutral are unlikely to attract much interest so we can probably say with some confidence these two are either very popular or very unpopular.

Whilst interest in the former resulted in her being the first to be evicted from the house, the widespread activity around the latter suggest the smart money would be on him to win.