07 March 2006
Arctic Monkeys publicity machine rolls on
"I ant got no dollar signs in my eyes that might be a surprise but its true"
(Perhaps vampires is a bit strong but ... Arctic Monkeys)
I still haven't worked out new music sensation the Arctic Monkeys. They seemingly burst out of nowhere onto the music scene, with 'Whatever People Say I Am, That's What I'm Not' becoming the fastest-selling debut album in British chart history. Aside from handing out a few CDs to fans none of the publicity was self-generated and seemed to revolve around fans raving about them on internet sites such as MySpace.com. The publicity-shy boys didn't even appear on their own album cover in a bid to stay out of the limelight. The Yorkshire band then candidly followed this up with the decision not to appear on the Brits award show, in what was alleged to be a move to protect their image and reduce the hype surrounding them. Of course this only served to increase it.
Today the Wall Street Journal Europe reported that their management team is traveling around radio stations across the United States asking them not to play any Arctic Monkeys' songs in a bid to reduce the hype. Now to me this just seems like a red rag to a bull ("please don't play our music, it's really good but we don't want to be too famous just yet" kind of thing) and I find it hard to believe their management team aren't aware of the consequences of what they are doing. Maybe they are genuinely acting in the boys' best interests or maybe they are acting as instructed by the band (knowing fully that they are merely dousing fire with alcohol) or perhaps it has all just been one of the most shrewdly conducted PR campaigns of all time. Whatever your opinion on the subject, I would suggest that Wal-Mart may be wise to turn to the Arctic Monkey's PR team, rather than bloggers, in their ongoing bid to improve their image.