10 March 2006
Free DVDs fail to halt tabloid market free-fall
Despite the barrage of free DVDs and a world Iraq abuse exclusive, the lastest ABCs reveal that the Sunday tabloid newspaper market in the UK suffered a terrible month en masse. Overall sales in February 2006 were down 4.06% year-on-year, while the mid-market fell 6.91%. How soon will it be before editors realise that giving away free CDs or DVDs are not a long-term solution to declining newspaper sales?